Apple‘s design aesthetic – as manifest in industrial design, software usability, or GUI look and feel – is notably unique and, most would agree, “prettier” than that which otherwise prevails in the computer and consumer electronics industry. Their product packaging is similarly attractive, as evidenced by the new MacBook Pro box.
Personally, I appreciate the pretty, but I’m much more interested in what’s inside the box (mmmm… MacBook Pro…). As such, I’ve never given much thought to specifically what makes the Apple aesthetic feel superior. This video demonstrating the hypothetical treatment of the iPod packaging by the Microsoft marketing group does a great job laying out the differences. A worthwhile view.
(While you’re watching videos, check out the real-life fight club.)